HIDE is your morning routine’s new best friend. ![]() Who needs a good night’s sleep when we’ve got HIDE at our fingertips? A natural side effect of getting older and living life to the fullest, dark circles and wrinkles happen to all of Us. So many of the marks on our faces feel totally out of our control, and nowhere is that more true than dark circles and wrinkles. Used in combination, its foundations and concealers take on anything you want to cover. There’s a lot to love about HIDE, but perhaps its most impressive quality is how effectively it conceals. Keep reading to get the scoop on this Instagram-favorite brand, and see why it’s time for you to try HIDE! We’ve Never Seen Coverage Like This Before Long story short? HIDE has the foundation and concealer we’ve been looking for, and it’s available for purchase right now. HIDE is a new brand that exclusively sells foundation and concealer, and their dream duo is the best base product lineup we’ve ever tried. But we’re not here to talk about makeup problems - we’re here to talk about the best solution we’ve seen yet. Cakiness, melting, settling into creases, mismatched colors…We’ve seen it all. We’ve been around the block when it comes to these all-important products. That’s why it’s so important to find a foundation and concealer brand that goes the extra mile! They’re steps one and two, providing an even, natural canvas for your makeup masterpiece. Whether you’re going for an experimental and colorful art piece or a deceptively difficult no-makeup makeup look, concealer and foundation are always there for you. Us Weekly receives compensation for this article as well as for purchases made when you click on a link and buy something below.įoundation and concealer are the bases of any great makeup look. My favorites below - all of which come in multiple shades, depending on your skin tone.Sponsored content. After extensive trials (and errors), I found a few standouts that worked for me. I quickly learned that while concealer is an ideal makeup product for any guy, it isn’t always easy to use. I focused on a few things: longevity of wear, amount of coverage, and what type of problem area I was trying to cover up. I zeroed in on formulas that wouldn’t require a brush (with a few notable exceptions) and aimed for made-for-men varieties when I could. ![]() ![]() This multiuse product is often used to subtly cover up blemishes and brighten dark circles, both things I want to do. Why shouldn’t I give makeup a try? Concealer seemed like a good place to start. Of course, men wearing makeup is nothing new (we’ve been doing it for thousands of years), and this all got me thinking. But we’re living in a world where mainstream men’s magazines are running stories about eye shadow, Friday Night Lights author (and Strategist contributor) Buzz Bissinger is writing about his favorite nail polishes, young heartthrobs are wearing color cosmetics on the red carpet, and luxury brands like Chanel are creating makeup lines specifically for dudes. I, like many men, am honestly a little scared of the stuff. Though I’m obsessed with skin care, I actually know next to nothing about makeup.
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